The Customer

Agoda, a Booking.com company, is the leading online travel agency in the Asia-Pacific region. Agoda is the go-to platform for travelers seeking diverse accommodation options across the globe.

Industry: Online Travel

Website: https://www.agoda.com/

Actor: Ayushman Khurana, a famous Bollywood actor

The Campaign

"Explore like a local" - Agoda's campaign featured Bollywood star Ayushman Khurana, who invited travelers to discover new destinations through personalized recommendations and experiences. The campaign aimed to showcase the variety of choices available on the Agoda platform.

Variables: @destination, sightseeing, specifications: beaches, mountains, and destinations)

https://youtu.be/5GjfEDSLaU8

Challenge

The goal was to increase brand awareness for Agoda across 250 destinations, highlighting the app's ability to provide personalized travel experiences, and drive more bookings.

Solution

Create dynamic and personalized pre-roll ads for YouTube, featuring AI-powered visuals and voice cloning, to showcase the diverse offerings of Agoda.

Key Results

• 🌐 100M+ Impressions: The campaign reached a vast audience, with over 100 million impressions.
• 📱 10M+ Views: The ads were viewed more than 10 million times, engaging a significant number of potential travelers.
• ⬆️ 2.5X Awareness Lift: The personalized and dynamic nature of the ads resulted in a 2.5 times higher awareness lift, effectively capturing the attention of the target audience.

Features Used